in meeting your Social Media Marketing campaigns, one of the first things You have to do (before you even think about building your profile) is to decide who or what is to be your social personality. Do you want (say, the VP of Marketing), your social brand to build an actual person, or stick with the name of the company (@ CompanyX)? There is no “right” way to build your social personality, but there are advantages and disadvantages of each option, you should consider before jumping blindly into social media. The ever-increasing impact of social networks means that companies can not afford to make any big mistakes or try to change direction mid-campaign. Is
The nice thing about building your social persona for your brand, it cuts down on confusion between the brands:
creation of a social personality to your brand. Someone searches for your business on Google and fill in your Facebook, LinkedIn, Twitter and (now) + Google Profiles in behind your company’s website, increasing your online presence and helps to dominate your SERP with your own websites. Because it is so easy, your brand social profiles with photos, logos, links, biographies companies and so forth, consumers can be confident that they follow the company on Twitter, or as with Facebook, whom they meant to connect is .
The downside is the creation of a social personality to your brand that you are perhaps some of the “personal” items that consumers come from expect social networking is missing. You have to be careful that your brand social profiles not another soap box for you to advertise your company and products. Their unique brand personality shine through must, otherwise you will not give anyone a reason to connect with your business
creation of a social personality is a person.
The best part on the development of a social personality for your brand to become a member of your team is that it gives more responsibility to your social profiles. Consumers and other industry experts know exactly who they talk to it on social networking sites, not just nameless employee X is monitoring the Facebook page. People want to do business with other people, or operate with a staff member as the voice of the company goes a long way to build consumer confidence.
One of the drawbacks of relying on a real person on the face of your brand, social media marketing to be that if that employee were to leave more to your company, they could totally take you all your social media success. Let’s say your VP of Marketing (@ theirname) has more than 1,500 Twitter followers, most of which are acquired during her seven years with your company. If they / are fired / quit find a new job / retire and take their Twitter handle with them, it’s your Twitter presence, and you are back to square one. It was actually a in 2011, much of the situation.To maximize the benefits and minimize the disadvantages, I have actually taken the time, both branded as well as create personal social networking profiles. It gives me a few more points of contact, I use to make my audience to help me grow Brick Marketing and the entire online presence can take my social contacts, as they prefer to interact with me and my company.
Search Engine Optimization (SEO) Journal