August was another record-setting month for online movie viewership. Data from comScore shows 188 million U.S. customers watched an estimated 38 billion Internet videos inside August.
Americans watched 9.5 billion movie advertisements inside August, with every of the best 4 movie advertisement attributes providing over 1 billion advertisements every. Video advertisements reached 54 % of the total U.S. population a typical of 58 instances throughout the month.
Google websites were No. 1 with over 1.7 billion advertisements, trailed by BrightRoll Video Network with 1.4 billion. Adap.tv placed 3rd with 1.2 billion advertisements inside August, followed by Hulu with 1.1 billion. Simply shy of the billion-mark was SpotXchange Video Ad Marketplace, with 911 million advertisements served, last month.
Time invested viewing movie advertisements came to 3.5 billion minutes, with BrightRoll Video Network providing 717 million minutes of movie advertisements.
YouTube lead had 150 million specific audience inside August. Yahoo placed next with 55 million, followed by Microsoft with 54 million, Vevo with 49 million plus Facebook.com with virtually 48 million.
comScore found the average online content movie was 6.7 minutes, as well as the average online movie advertisement was 0.4 minutes. Video advertisements moreover created up 20 % of all videos viewed, last month.