This week, Microsoft announced a complete rebrand of their Pay Per Click advertising system Microsoft adCenter, renaming it Bing Ads.
The rebrand comes with a some hot qualities as well as the retirement of certain existing qualities. Bing Ads qualities a modern internet interface, improved advertisement rotation controls, plus agency tools which create it simpler for agencies to manage several accounts, synonymous to the My Client Center provided by Google AdWords.
As element of the rollout, the Microsoft Network has been renamed the Yahoo! Bing Network. Many of the fresh qualities include Editorial Exceptions as well as the Exceptions API, that enables advertisers greater control over requesting exceptions to solve editorial disapprovals more immediately.
If you’re an existing Microsoft adCenter customer, we don’t have to do anything – a interface has automatically been up-to-date. Should you are new to Bing Ads, you are able to sign up here.
Article by Kalena Jordan, among the initial look engine promoting specialists inside Australia, that is popular plus respected inside the industry, very inside the U.S. Also as running a daily Search Engine Guidance Column, Kalena manages Search Engine College – an online training organization providing instructor-led brief guides plus downloadable self-study guides inside Search Engine Optimization plus additional Search Engine Marketing topics.
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Microsoft Rebrands adCenter to Bing Ads