I’ve had huge response to latest articles I’ve created regarding Copywriting Rates. The consensus appears to be which ‘creative rates’ on the whole – plus copywriting rates inside specific – are hitting the floor. How do we always don’t fall victim to the unnerving trend?
If we read about, you will find which there is 1 easy answer. For all we copywriters available that can be inside the throes of desperation… a worries can be over! Here’s my oh-so-simple answer to keeping a rates competitive without driving a company to the wall.
Is this a familiar pic?
You’re sitting there thinking: “I’ve quoted for fifty copywriting jobs this month plus not 1 has come off.”
Then we think: “Is this a individual thing?”
You go to the bathroom to check when the breathing smells – no, everything was completed by telephone.
Then we question when it was the phone way, a highlight, or a overly-aggressive approach – no, it was all performed by e-mail!
So what’s going about here? A past reaction I had to 1 of my articles hit the nail found on the head. They mentioned which the Internet is price-driven thus most online inquiries we get will be from folks trying to find a deal basement author.
(BTW … One thing I might state to copywriters that get these online inquiries is ‘always telephone back.’ If the individual whom inquired sounds amazed to hear from we – plus inside my experience, certain have been tangibly gob-smacked – it’s a deadcertainty they are just out ‘price fishing’!)
It’s thus easy, Simon!
Call it revolutionary, heretical or downright perverse, however the answer to each copywriter’s charging woes is to take the old-fashioned offline way. In additional words, you really need to really consider the possibility of meeting a possible customer face-to-face.
The advantages of really meeting with somebody are very obvious. First, you’ll understand at once when there is any individual chemistry going about. Your would-be customer could assess how expert you may be and just how far they could depend about we to deliver.
Both parties will speak about the client’s needs and just how we because a copywriter are ideal capable to satisfy them. Most importantly, the copywriting rates we propose makes more sense when you both have a sense of attitude regarding the task inside hand.
Of course, you’ll need to persuade a customer to find we to begin with, nevertheless when you’ve earned their self-confidence, you are able to develop a relationship which usually deliver repeat company where the ‘cost of sales’ is zero.
We’ve heard it said a million occasions which – all aspects being equal – you like to do company with folks you like. Hence the perennial recognition of customer interesting. When the key persons inside the customer business reach recognize we plus what that you can do for them, the rates because a copywriter is irrelevant plus fade into the background because an accepted piece of the advertising blend.
Change The New Company Strategy
To always result in the right of all possible brand-new company chances, make sure to combine online plus offline escapades. By all means continue to optimize the webpage, plus by all signifies continue with the Pay-Per-Click advertising when this really is what functions for we.
What you really need to be doing is investing time, effort plus difficult cash into the offline choices available to we. This can repay the investment several instances over – plus over a much longer time period than online customers commonly offer.
So what are the offline advertising choices available to a copywriter? In case you’d overlooked, these include direct send, advertising, public relations, telemarketing plus networking, to name really a some. All of these are proven brand-new company winners that will assist we receive a face inside front of unique customers.
More importantly, it usually allow you to negotiate sensible, real-world copywriting rates inside a grown-up, real-world context. It could come because a surprise, nevertheless the key to securing high copywriting rates has been staring we inside the face all along!
Mike Beeson is a UK freelance copywriter, journalist plus PR consultant specializing inside webpage plus SEO copywriting. Mike’s organization, Buzzwords Limited, was established over 20 years ago plus is situated inside Knutsford, Cheshire (south Manchester).