Bing is teaming up with doll maker Mattel to carry virtual reality to your historical View-Master.
The 80-year-old doll is getting a significant makeover and will also be combined with Bing Cardboard to offer “an immersive electronic experience for young ones.”
By combining the View-Master’s ‘experience reel’ and application with an Android os Smartphone, the re-imagined View-Master will enable kiddies to simply take field trips to far-off and famous places, landmarks including being able to explore different components of nature and planets in 360-degree ‘photospheres.’
“The View-Master was first introduced in the 1939 World’s Fair in ny, offering consumers usage of dazzling 3D globes simply by choosing a reel and seeking through a computer device,” Mattel global brand general supervisor Doug Wadleigh stated in a news release. “By working with Google’s Cardboard system, we’re now able to take that experience even further taking the breakthrough and immersive watching experience of the View-Master on electronic age. Combining technology and development using this classic model offers kids an advanced knowledge allowing for play opportunities perhaps not however imagined through new, digitally curated content.”
Bing Cardboard product director Mike Jazayeri described Cardboard as an available platform that other companies, like Mattel, can develop on.
“Many people on the Google Cardboard group grew up playing with View-Master, therefore we had been excited to collaborate with Mattel and understand audience advance and make use of Bing Cardboard,” Jazayeri said.
The model is slated going to the marketplace this autumn. The View-Master viewer and a sample experience reel for SRP, used paired with a Smartphone, will retail for $ 29.99. Extra experience reel packs would be sold for $ 14.99. Each pack will feature four themed encounter reels – particularly nature, adventure locations and technology.
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